One Card To Rule Them All!

Originally posted on ProduSoul:

While some are skeptical about this product, claiming everything is going Mobile (ahem Mpesa), Coin is a remarkable product that resolves an existing problem with a practical solution.
Coin is a connected device that can hold and behave like the cards you already carry. Coin works with your debit cards, credit cards, gift cards, loyalty cards and membership cards. Instead of carrying several cards you carry one Coin. Multiple accounts and information all in one place.

View original

When Facebook ads seem oddly enough “the right” ones for you!

Originally posted on Notes on Wings:

Advertisements that are tailored to your needs

Men's suits 50 off 'You obviously didn't read the sign, Sir!'

If culture is the engine that pilots advertising to reach the right audience, targeted ads in theory do a lot more in the matching plot as they bring to people the advertisements that are more relevant to them. Reality however makes it look far more serious then that, since users are not aware the advertisements are taking their data to offer them those ads that are specific to them. This is not a recent matter but what I found even more alarming when I further researched this matter, is that people’s information are pulled from other sources even for activities they do offline.

How is your data collected from daily activities

You are surely aware of the personal information you share in your daily living activities with various third parties. There doesn’t seem to be any invasion to your privacy when you are…

View original 317 more words

Why I Love Loyalty Cards

Originally posted on banter and bargains:

I know there’s no such thing as loyalty these days when it comes to shopping, as we’re all after the best deals, however I’m a huge fan of loyalty cards. Here are the cards I think are worth signing up for, with some tips on how to get the most out of them.

Tesco Clubcard gives you a point per pound you spend, which doesn’t sound like much at all, but it’s surprising how quickly they add up and, although each point is only worth a penny, there are ways to get more pennies for your points. My favourite way to use my points is by using Clubcard Boost, which allows me to get four times the value of my points, (£10 per £2.50) to I use my points on vouchers for dining out, which is a nice treat and preferable to a couple of quid off my shopping.

I’m…

View original 425 more words

Cybersecurity is more than just an IT issue

Originally posted on Corps Thinking:

I’m Peter Webster, chief executive of Corps Security, and this is where I examine the issues affecting the security industry. My thoughts and opinions are intended to generate debate and whether you agree or disagree with them, you’re welcome to post your comments below.

Image

2014 has already seen cyber-criminals making the headlines and if the experts are to be believedthis is just the tip of the iceberg, with the number and seriousness of cyber attacks predicted to rapidly increase. To demonstrate the scale of the problem, according to the 2012 PwC information security breaches survey 93 per cent of large corporations and 76 per cent of small businesses were affected.

In the last week or so we’ve heard about how Bitstamp – one of the world’s largest Bitcoin exchanges – had to halt withdrawals after being hacked, and why Tesco also had to deactivate some customers’ accounts after their login…

View original 731 more words